
Community Conservation Enterprises Readiness System
'CERS' Framework
The CERS framework is a comprehensive approach designed to assess the viability and sustainability of Community Conservation Enterprises (CCEs). It combines financial, environmental, and social criteria, integrating tools like geospatial analysis and inclusivity metrics, to evaluate projects managed by Indigenous Peoples and Local Communities.
The framework ensures that CCEs contribute to biodiversity conservation, climate resilience, adaptation and livelihoods while offering practical pathways for implementation and long-term success.
WHY USE CERS?
A comprehensive, multidimensional assessment helps stakeholders:
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make
informed decisions
ensure financial viability
and social inclusivity
ensure sustainability
for long-term success
A Community Conservation Enterprise is a business model that:
generates income for local communities
through sustainable and regenerative practices
while promoting Indigenous Peoples and Local Communities unique cultural, spiritual, and customary ties to their lands and waters, and safeguarding their essential contributions to human well-being, biodiversity conservation, and efforts to mitigate and adapt to climate change.

HOW DOES IT WORK?
This framework, built from work done by WWF, USAID, IUCN and others, provides a comprehensive, adaptable approach to selecting and assessing the feasibility of conservation enterprises. CERS addresses the key challenges by focusing on four critical dimensions:
Step 1:
Each layer is evaluated using a variety of tools to score the 4-dimensions of the framework.
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Stakeholders Engagement
Geospatial Analytics ------------------------
Desktop Research
Field Data & Community Consultation
Subject Matter Expertise
Market, Risk and Financial Analysis
Governance and Policy Assessment
in partnership with:
01
Conditions for Success:
Enabling context that supports project sustainability.
02
Thriving Enterprises:
Viability of the business model for long-term
success & scale.
03
Community & Culture Alignment:
Socio-economic values alignment.
04
Nature's Balance:
Impact on biodiversity and ecosystem services.
Step 2:
Each layer and outcome receives a rating.

Catalysts for Success
Thriving Enterprises
Community & TEK Impact
Nature’s Balance
Step 3:
The outcomes are weighted together for a final rating:
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Step 4:
The final rating is also used to lay the groundwork for design, funding, implementation, monitoring, and to inform investors.

THREE USE CASES
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New Projects
It ensures that only viable and sustainable nature- based enterprises are pursued, maximizing the likelihood of success.
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Project Initiation
It provides a robust foundation for launching projects, securing resources, and building capacity.
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Existing Projects
It offers a structured method for evaluation and improvement, enhancing performance and sustainability.
THE GAPS WE'RE CLOSING
Inconsistent Models:
Viability assessments vary widely depending on the practitioner who is hired, often lacking consistency and depth.
01
Return On Investment Overemphasis:
Focusing only on financial returns
neglects the project lifecycle.
05
Wasted Resources:
Unclear viability wastes investments
and missed high- impact opportunities.
02
Fragmented Perspectives:
Misaligned priorities between stakeholders
cause confusion and underperformance.
06
Insufficient Evaluation:
Current methods fail to capture the
full picture of people, planet, and profit.
03
Scaling Issues:
Success is hard to replicate
without clear drivers.
07
Local Misalignment:
Ignoring community realities leads to
failure and resistance.
04
Lack of Advanced Tools:
Assessments rarely use AI or consider biodiversity and climate impacts.
08
Sustainable
Charcoal Production

Carbon Credits - ARR

Regenerative Agriculture

Example of CERS Rating on Value Chains



Catalysts for Success
Thriving Enterprises
Community & TEK Impact
Nature’s Balance
Final
Result
OUR PARTNERS
The framework helped many of our clients to successfully evaluate enterprises including:




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