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Community Conservation Enterprises Readiness System
'CERS' Framework

The CERS framework is a comprehensive approach designed to assess the viability and sustainability of Community Conservation Enterprises (CCEs). It combines financial, environmental, and social criteria, integrating tools like geospatial analysis and inclusivity metrics, to evaluate projects managed by Indigenous Peoples and Local Communities.
The framework ensures that CCEs contribute to biodiversity conservation, climate resilience, adaptation and livelihoods while offering practical pathways for implementation and long-term success.

WHY USE CERS?

A comprehensive, multidimensional assessment helps stakeholders:

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make
informed decisions

ensure financial viability

and social inclusivity

ensure sustainability

for long-term success

A Community Conservation Enterprise is a business model that:

generates income for local communities

through sustainable and regenerative practices

while promoting Indigenous Peoples and Local Communities unique cultural, spiritual, and customary ties to their lands and waters, and safeguarding their essential contributions to human well-being, biodiversity conservation, and efforts to mitigate and adapt to climate change.
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HOW DOES IT WORK?

This framework, built from work done by WWF, USAID, IUCN and others, provides a comprehensive, adaptable approach to selecting and assessing the feasibility of conservation enterprises. CERS addresses the key challenges by focusing on four critical dimensions:

 

Step 1:

Each layer is evaluated using a variety of tools to score the 4-dimensions of the framework.

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Stakeholders Engagement

Geospatial Analytics ------------------------

Desktop Research

Field Data & Community Consultation

Subject Matter Expertise

Market, Risk and Financial Analysis

Governance and Policy Assessment

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in partnership with:

01

Conditions for Success:

Enabling context that supports project sustainability.

02

Thriving Enterprises:

Viability of the business model for long-term

success & scale.

03

Community & Culture Alignment:

Socio-economic values alignment.

04

Nature's Balance:

Impact on biodiversity and ecosystem services.

Step 2:

Each layer and outcome receives a rating.

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Catalysts for Success
Thriving Enterprises
Community & TEK Impact
Nature’s Balance

Step 3:

The outcomes are weighted together for a final rating:

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Step 4:

The final rating is also used to lay the groundwork for design, funding, implementation, monitoring, and to inform investors.

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THREE USE CASES

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New Projects

It ensures that only viable and sustainable nature- based enterprises are pursued, maximizing the likelihood of success.

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Project Initiation

It provides a robust foundation for launching projects, securing resources, and building capacity.

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Existing Projects

It offers a structured method for evaluation and improvement, enhancing performance and sustainability.

THE GAPS WE'RE CLOSING

Inconsistent Models:

Viability assessments vary widely depending on the practitioner who is hired, often lacking consistency and depth.

01

Return On Investment Overemphasis:

Focusing only on financial returns

neglects the project lifecycle.

05

Wasted Resources:

Unclear viability wastes investments

and missed high- impact opportunities.

02

Fragmented Perspectives:

Misaligned priorities between stakeholders

cause confusion and underperformance.

06

Insufficient Evaluation:

Current methods fail to capture the

full picture of people, planet, and profit.

03

Scaling Issues:

Success is hard to replicate

without clear drivers.

07

Local Misalignment:

Ignoring community realities leads to

failure and resistance.

04

Lack of Advanced Tools:

Assessments rarely use AI or consider biodiversity and climate impacts.

08

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Case Study

Sustainable Value Chains in Licuáti Forest Reserve,

Mozambique in Partnership with MUVA

The Licuáti region in southern Mozambique faces a dual challenge, balancing economic development with the need to conserve its rich biodiversity. The region relies heavily on natural resources, particularly for activities like charcoal production and agriculture. This study aims to develop sustainable value chains that provide economic benefits while maintaining environmental integrity.

The need for CERS arises from the current economic activities in Licuati that pose a threat to biodiversity and ecosystem services. The primary objective is to identify, assess, and develop sustainable value chains that not only empower local communities but also ensure the preservation of natural ecosystems.

Sustainable

Charcoal Production

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Carbon Credits - ARR

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Regenerative Agriculture

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Example of CERS Rating on Value Chains

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Catalysts for Success
Thriving Enterprises
Community & TEK Impact
Nature’s Balance
Final
Result

Curious about the CERS Framework?

 

Our tool is designed to assess the viability of Community Conservation Enterprises, helping businesses and organizations make

informed decisions for sustainable long-term success.

 

Download the PDF for more information or reach out to us.

We are happy to assist!

OUR PARTNERS

The framework helped many of our clients to successfully evaluate enterprises including:

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"The CERS Framework brought a hands-on and structured approach to assessing investment readiness in Mozambique’s value chains.
 
It provided clear insights into how each business case performs across critical dimensions like nature, communities, and enterprise viability especially in the context of NbS and CSA practices."

IUCN - Mozambique

© 2026 by Groundd. All rights reserved.

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